There is a huge amount of hype that surrounds e-commerce. Given the similarities with mail order commerce, you may be wondering why the hype is so common. Take, for example, the following quotes from
http://www.mahoneyinteractive.com/800.htm
- "On the retail side alone, Forrester
projects $17 billion in sales to consumers over the Internet by
the year 2001. Some segments are really starting to take
off." --Forrester Research, "Content and
Context..," DMA Insider, Spring 1998.
- "Worldwide business access to the Web
is expected to grow at an even faster rate than the US
market--from 1.3 million in 1996 to 8 million by 2001."
--O'Reilly & Associates
- "Home continues to be the most
popular access location, with nearly 70% of users accessing from
their homes...almost 60% shop online. The most popular
activities include finding information about a product's price
or features, checking on product selection and determining where
to purchase a product." --Intelli Quest Information Group,
Inc., WWITS Survey
It has been a long time since a single issue across so many industries was as often discussed; yet poorly understood, as
e-commerce. In spite of the hype and much publicized failures, e-commerce is continuing to
revolutionize nearly all businesses, from Banks to coffee shops. |

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